Placement Title Company Business Location
Marketing and Market Research Project: Institute expansion We are the UKs leading membership organisation for Intellectual Property experts and practitioners.

We are looking to work with a bright and enthusiastic postgraduate with an interest in Intellectual property, legal, marketing, botanics or business to support us as we look to expand the organisation to continue to cater for both the commercial and professional needs of members.

Our members deliver a range of services including; franchising, divestment, investment, funding, design protection and exploitation, trademarking and overseas market exploitation.

The key focus of the project will be to understand value of IILP membership to existing members and also to attract aspirational members.

Some marketing expertise is desirable with sound project management skills as this work will require not only a focus on delivering marketing and development plans for the Institute but also critical thinking in working through market penetration options and appraisals.

Key Areas of Work & Outcomes of Placement:

The work will be guided through on going discussions with the Board of the Institute with a lead from the Institute Chairman, after initial planning and discussion the work will likely be focused on delivering a coherent and costed marketing development plan, including;
  • Fully developed Marketing plan
  • Research report on development of the Institute
  • Options for membership routes explored and developed

This is a great opportunity for someone with an interest in Intellectual Property of for a candidate looking to produce and see implemented a focused practical piece of work.

Skills required:
  • Understanding of IP and law is desirable
  • Understanding of B2B marketing and commercial services is desirable
  • Project management competence
  • Critical thinking skills
  • IT literate
  • Some knowledge of International markets would be useful

*Hourly rate is 9.19 pounds plus 1.11 pounds holiday pay
Milton Keynes
Marketing and Marketing Strategy Research Project We are a leading community centre and sports group. We are looking to work with a talented postgraduate to research our existing and future customer base and the needs of the community and match it with our provision to provide a two-year marketing strategy.

To carry out initial activities in relation to the strategy in order to establish systems and processes that fit with the skill sets of the team so they can continue the work once this placement ends.

Key Areas of Work & Outcomes of Placement:
  • The candidate will need to fully research the client base, using existing data and also collecting new data via outreach in the community and in-house.
  • They will need to research other organisations marketing strategies, particularly organisations like TLC.
  • They will need to fully understand the organisational strategic plan, the ethos of the organisation and the importance of the way in which we work.
  • They will need to work closely with the staff team to put together a marketing strategy that takes into account the skill set and demands of the staff team.
  • After communicating the strategy and agreeing with the team, they will need to then put in place the systems and processes to be able to successfully carry out the strategy.

Skills required:
  • Excellent communication skills, ability to communicate using a variety of methods and tools with a diverse range of people
  • Marketing skills
  • Presentation skills
  • ICT skills to include website design / build
  • Design skills / artistic flair
  • Problem solving
  • Independent working
  • Report writing

Key relationships:
  • Chief executive
  • Funding and grants officer
  • Community Development Manager
  • Centre Managers/Duty Managers
  • Community members
  • Community group managers
  • Council/Funders
  • Donors

This is an ideal opportunity to gain practical experience at the heart of a third sector organisation and contribute to the development of the community.

*Hourly rate is 9.19 pounds plus 1.11 pounds holiday pay*
Marketing, Research and Development Project We are looking to work with a talented postgraduate to help develop retail sales of Christian-based greeting cards and gifts through a number of sectors including direct to consumer, churches, schools and hospitals.

We would also like to review our social media campaigns and research the benefits of selling through other on-line platforms such as Amazon and Ebay and developing those routes on behalf of Potters House. The Social Media review is to include the development of a social media calendar, competitor analysis and report.

Although we are looking for someone to establish and develop sales relationships through new and existing customers, we anticipate sales outcomes to be predominantly web-based transactions, though we would be happy to consider a more direct approach via mail order and buyer/seller appointments. Part of the project will be to assess and report on the viability/costings of different sales routes.

Key Areas of Work & Outcomes of Placement:

The main focus will be on reviewing current practices and recommending ways in which we can develop our sales systems. The key areas will be e-mail marketing, social media development and on-line sales platforms.

As a small family business, we feel there is plenty of potential for the right person to make significant improvements in these key areas which will lead to a measurable increase in sales, creating a permanent paid roll in our much-loved company.

Skills required:
  • Good communication and personable.
  • Able to work equally well individually and as part of a close-knit friendly team.
  • Good understanding of e-marketing techniques.
  • A flair for selling.
  • Driven and ambitious.
  • A working knowledge of SEO would be useful though not essential.

Successful candidates will gain practical and demonstrable experience in the following key areas:
  • Listing, advertising and monitoring sales of products
  • Forming relationships with customers/buyers
  • Measurable outcomes of marketing campaigns

*Hourly rate is 9.19 pounds plus 1.11 pounds holiday pay
Scoping and Implementation proposal for electronic work systems We currently uses printed text only route cards to instruct Manufacturing Team Members (MTMs) on the various operations required to manufacture each product and to track progress. Where appropriate, these route cards may refer to supplementary documents such as engineering drawings, standard operations (detailed instructions with photos/images), visual aids etc. Hard copies of the supplementary documents can be difficult to control, and soft copies not always easily accessible. Route card information is generated, and bookings made, in our Enterprise Resource Planning (ERP) system.

We are currently in the early stages of evaluating a Digital Manufacturing Execution software solution. Successful trials at the Leicester plant may lead to the solution being rolled out to multiple plants globally.

We are looking to work with a talented postgraduate to work on this exciting project which will have a real impact on our business.

Key Areas of Work & Outcomes of Placement:

Investigate and make a proposal as to how the software could be used most effectively at TAVS with consideration of (not limited to) the following aspects;
  • Defining the scope for the software
  • Integration with existing systems
  • Make it visual-Defining use of symbols, shapes, colours etc. to communicate information more effectively than through words alone
  • Optimising the visual template for the MTMs including the use of videos to show Standard Operations and training for MTMs
  • Data input methods (keyboard, barcode scanning, drop down menus etc.)
  • Visual representation of effective cell layouts (where appropriate)
  • Extraction of key performance indicators
  • Implement a pilot in manufacturing including recommending necessary hardware to run the pilot on through to training of MTMs (support will be given)
  • Document Impact and timescale of a future roll out
  • Presentation to stakeholders

Skills required:
  • Logical and thoroughness are essential
  • Excellent communication and interpersonal skills are essential
  • Experience of IT workflows is desirable
  • Knowledge of IT or Engineering systems is desirable

This project would particularly suit someone from a Manufacturing / Production Engineering Course or Business Information Systems Course.

Successful candidates will gain practical and demonstrable experience in the following key areas:
  • Proposal Development
  • Project Implementation
  • Piloting new developments
  • KPI development
  • Working in a multi-site Large corporate

*Hourly rate is 9.19 pounds plus 1.11 pounds holiday pay