|Project Description:||The company is looking to undertake a social media campaign to push the brand forward and is looking to take on a talented Postgraduate to provide a fresh perspective and to develop the social media channels and brand awareness of the business to an agreed strategy.
This strategy will include segmenting the market and customer channels and targeting of brand and brand influencers for development.
This is an exciting opportunity for a marketing postgraduate or a postgraduate with an innovation or entrepreneurship background to be able to contribute to the growth of a new brand through creative social media management, the development of marketing ideas and content creation/writing.
Key Areas of Work & Outcomes of Placement:|
- Drive and elevate the social media activity and strategy increasing brand presence, brand awareness and brand interaction through smart and creative digital initiatives and campaigns
- To create content across all relevant social media channels in-line with brand guidelines and DNA
- To build a following for the brand in-advance of the official launch, building an interest and hype around the launch of the product amongst target customers, Bloggers and Influencers
- Someone that can work towards deadlines but also with the strong ability to work independently, thinking on the spot to create regular unique and original material for social media purposes.
Successful candidates will gain practical and demonstrable experience in the following key areas:
- Excellent knowledge of Social Media and platforms
- Experience and/or interest in fashion is highly desirable
- Good writing and copywriting skills are desirable
- Experience of marketing campaigns and providing marketing ideas is essential
Successful candidates will also have the opportunity to develop the following key skills:
- E-marketing and Social media
- Content writing for SEO and social media
- Creativity and fast thinking
- Product launching and business development
- Brand awareness
- Strategic marketing and planning
- Entrepreneurial and business start-up
- Creativity and Innovation skills
- Sales and Marketing skills
- Business and commercial acumen