Placements

Project Title: Book Marketing & Writing Project for Bestselling Author
Project Description:The client has written two books that need marketing. First is - Build your Reputation - with Wiley Press, the world's largest business publishers. The second is the Authority Guide to Business Networking, with a smaller independent publisher. Both books are targeted to sell 1000 copies in the next 12 months.

This project needs an articulate, social media and marketing savvy postgrad with good writing skills to help with promotion, creating complimentary materials, researching thought leaders and writing blogs.

A marketing campaign will be needed that involves sourcing and approaching prospects and companies who would benefit.

The client is a bestselling author and professional speaker based in Nottingham. The client helps clients to network and build high level relationships. Clients include large law and accounting firms, HSBC Bank, GE, British Chamber of Commerce and the Academy of Chief Executives. Rob works from home with a small international outsourced team, and has been in business since 2003.

He has written over 50 publications on business and marketing, including the Amazon bestseller Build Your Reputation. He has 20,000 connections on LinkedIn and around 30,000 followers on Twitter.

He is a long-term partner of the Post Grad Placements program and has successfully worked with 10 students over recent years.

Key Areas of Work & Outcomes of Placement:
  • Marketing strategy and campaign
  • 1000 book sales
  • Production of bonuses and incentives to buy the book
  • 25 reports or manifestos produced
  • A completed web portal to showcase the book and provide extra resources for the readers

Skills required:
  • Social media skills to use LinkedIn, Twitter, Instagram and Facebook to create book selling opportunities
  • Technology skills to learn new apps, technologies and programs
  • Research skills to finding people and companies online for interviews and comments; to source guest blogging opportunities and media outlets to write guest articles
  • Marketing skills to approach event organisers and professional associations to generate speaking and promotion opportunities
  • Phone skills to handle phone conversations to uncover sales and speaking opportunities

Successful candidates will also have the opportunity to develop the following key skills:
  • Creative skills designing brochures, marketing materials, workbooks and images for social media distribution
  • Video & audio editing skills making and editing videos and audios
  • Writing skills crafting quotes, excerpts and social media updates with a business/commercial voice
  • Self-management skills organisation and discipline to keep track of all projects and campaigns
Vacancy Closing Date:29 October 2017
Project Start Date:09 October 2017
Project End Date:29 December 2017
Nature of Business:The business owner helps clients globally to network and build high level relationships. Clients include HSBC Bank, GE, British Chamber of Commerce and the Academy of Chief Executives. He runs the Global Networking Council, a thought leadership group of the world's top 200 networking experts. He is a Fellow of the Professional Speaking Association.
Salary:£10.14 p/hr 200 hrs
Company Name:you must be registered to view company details and to apply for placements.
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